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»Swoop

The New Lawmen Of Ad Tech

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simeon Simeonov, founder and chief technology officer at Swoop. While most ad tech companies busily rake in short-term revenues, a handful of major players are quietly taking the law into their own... Continue reading »
by AdExchanger // November 3rd, 2015 //
»
OpenRTB Protocol Fails To Align Market Interests

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simeon Simeonov, founder and chief technology officer at Swoop. The biggest and most insidious myth of programmatic advertising today is that ad prices are a proxy for some universal notion of quality... Continue reading »
by AdExchanger // October 9th, 2015 //
»

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