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»Ted McConnell

Pre-Bid, Placement-Level Viewability Will Change The Game

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, an independent consultant in the digital marketing space. We only know the full truth about how viewable an ad is after the page on which it appears finishes... Continue reading »
by AdExchanger // October 16th, 2015 //
»
Advertising Fraud: It’s Time For Asymmetrical Warfare

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, an independent consultant in the digital marketing space. Many Internet industry players are chiming in about how to fight ad fraud, but the scope, scale and capability of... Continue reading »
by AdExchanger // July 11th, 2014 //
»
The Not-So-Secret Agent’s Dilemma

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, a consultant at AudienceScience. Lately, trade pundits are predicting the disintermediation of agencies at the hands of digital. Indeed, like Jurassic Park, the ecosystem will produce outcomes no... Continue reading »
by AdExchanger // March 19th, 2014 //
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When Reach Is A Stretch

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, an independent consultant in the digital marketing space. Six years ago, a brand manager approached me with a request for her new online campaign. “We need more reach,”... Continue reading »
by AdExchanger // September 11th, 2013 //
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