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Netflix flubbed its second-ever livestream, and blames it on a bug. But the fail raises a critical question about where Netflix belongs in the streaming wars.

In 2021, Mariza Hardin cofounded Zócalo Health, a virtual health care startup that serves Latinx patients in California and Texas. The “culturally aligned” health care company aims to connect with a community that’s historically been hard to reach, due to barriers such as language, culture and accessibility.

A recent op-ed in the New York Times implicated the ad industry in many dismal practices, including election-rigging, news-defunding and even inflation. To make a case for the defense, start with these four myths.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Purity Test Independent ad tech companies – namely, The Trade Desk and Magnite – have taken their first awkward steps across the exchange with products that bridge directly to publishers (in TTD’s case) and right to agencies (in the case of Magnite).  This […]

One-third of Publicis Group’s revenue comes from its data and tech business, which includes Epsilon and Publicis Sapient. Maintaining a differentiated revenue mix is one reason why Publicis is growing faster than the global economy, particularly since the pandemic, chairman and CEO Arthur Sadoun told investors on Thursday.

Digital out-of-home (DOOH) is growing, but it’s still the minority of the market, and programmatic is just a fraction. Learn what’s accelerating the industry’s transition to digital and programmatic and what’s holding it back.

Roku announced its new and improved fraud detection tech, Watermark 2.0, to try getting the rampant problem of CTV ad fraud under control.

Motion raised $6 million this week and is riding a wave of creative-focused martech, such as Memorable AI raising $2.5 million last October and ad tech vet Omar Tawakol launching Rembrand in February.

As DoubleVerify (DV) aims to make attention metrics a key part of its product mix, it tapped ad industry veteran Daniel Slotwiner to lead its Attention Lab initiative.