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WPP's Q3 Ad Spend Rebound; Skift CEO Accused Of Mistreating Women
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Bouncing Back? Advertising giant WPP is showing signs of recovery in Q3 after clients cut spending in the midst of the COVID-19 pandemic, according to The Wall Street Journal. WPP reported $3.84 billion in sales in the third quarter, beating expectations, according to […]
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OPINION: The Sell SiderFor Media Owners, A Single Customer View Starts In The Boardroom
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I recently had the opportunity to dive deeply into how media owners approach the diversification and the coexistence of business models built on audience, data and […]
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New Standards For Brand Safety; Massive Growth In Holiday Ecommerce
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Risky Business Publishers got pummelled by the pandemic, and advertisers nervous about brand safety (and their overzealous blocklists) were at least partly to blame. With that in mind, the IAB Tech Lab accelerated the rollout of its Content Taxonomy 2.2 this week to help […]
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Criteo To Collabo On Unified ID 2.0; French Ad Trades File Antitrust Complaint Over IDFA
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unified Criteo and The Trade Desk might be competitors by day, but the future of identity, privacy and the open internet calls for collaboration. The day after TTD partnered with LiveRamp on the Unified ID 2.0 initiative, Criteo said that it too will lend […]
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OPINION: The Sell SiderUser Privacy Doesn’t Solve Publisher Privacy
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and chief strategy officer at CafeMedia. User privacy is the largest trend shaping the direction of digital advertising. Governments are creating and enforcing new regulations that impact how advertising works, browsers […]
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Facebook's Push Into Game Streaming Will Help Sell Ads; Walmart Embraces Experiential
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook’s Game Plan Facebook’s new video game streaming service, launched this week, is part of a big push to sell more ads. Facebook selling more ads? Who woulda thunk it. The service, which allows games to be played from the cloud and streamed directly to a […]
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Ad Buyers Prepare For Upfront Tax; Amazon Advertising Teases New Features
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Upfront Tax Advertisers might be holding out on their TV commits, but that delay will likely cost them, according to Tim Peterson of Digiday. Because of the pandemic, TV advertisers are clamoring to buy based on a calendar year rather than the traditional upfront calendar, […]
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OPINION: On TV & VideoAs CTV Grows, Advertisers Need To Understand And Embrace SPO
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Max Knight, VP of analytics services at Amobee. Ask connected TV (CTV) advertisers what supply-path optimization (SPO) means and you’ll hear a hodgepodge of answers that include selecting exchange partners, avoiding resellers and making […]
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IHeartMedia Buys Programmatic Podcast Platform; GroupM Hooks Up With SpotX For SPO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iHeartProgrammatic IHeartMedia will acquire Voxnest, an audio tech company that provides podcast analytics and programmatic advertising tools for publishers. The deal, Business Insider writes, is in service of iHeartMedia’s ongoing push into podcasting and will help the audio giant fill ad inventory that isn’t being sold […]
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OPINION: The Sell SiderThe Real Winners This Political Season: Savvy Publishers And Programmatic Buyers
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lehman, SVP of global supply at TripleLift. Industry analysts project two advertising firsts this year: Political ad spend will reach $7 billion in 2020, and the 14-day period […]