AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Confusing Is As Confusing Does; Fubo Faces a Losing Game
Does programmatic feel like it’s gotten more confusing? It’s not just you. Plus, Fubo’s ad revenue dropped during Q1 and Bing might not be as big a punchline as we all thought.
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LinkedIn Courts Influencers With Video Ad Bucks; Google Brings Search Ads To Search Bots
LinkedIn launches a creator rev share program; AdSense comes to third-party AI chatbots; and the verdict in Apple v. Epic Games cracks down on Apple’s App Store fees.
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Nielsen Announces New Report Breaking Out Ad-Supported TV Insights
Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge.
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PayPal Says Its Data Isn’t For Sale; What Does Google’s Cookie Retreat Mean For GAID?
PayPal embraces off-site media but says no to data sales; Google pivoted on cookies again, but what about the Google Ad ID?; and gen AI bots are blowing up publisher server costs.
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Making ‘Agentic’ Happen At Possible; Not Everything Needs To Be Retail Media
Agentic AI aims to take the work out of campaign targeting; marketers are increasingly using retail media data in non-retail channels; and Puma drives sales by re-embracing its branding.
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Why “Green” Stands For Cash, Climate And Naivety; The Facebook Money Spigot Is Back On
The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back.
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Etsy’s Ad Biz Might Not Save It From Tariffs; Meanwhile, X Turns To Subs Over Ads
Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is increasing.
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IPG’s Merger Can’t Come Soon Enough; Every Screen For All The Ads
IPG’s overall revenue declined again last quarter. Plus, Samsung has a bold plan to put more screens all over the place.
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We Need Moar On-Site Retail Media, Stat; YouTube’s Porcelain Anniversary
Criteo dives into video ads; after 20 years, YouTube might be the world’s biggest media brand; Threads opens up for advertising.
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ChatGPT’s Leaky Codebase; A Young French Frankenstack
Shopify checkout might be coming to ChatGPT; private equity builds a French ad tech stack; and how Meta turning off news in Canada is affecting news access ahead of this month’s election.