• Innovation Labs //
  • PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»curalate

How Parachute Drives Performance From User Posts About Its Products

Why pay an agency to concoct expensive creative when your consumers are already doing it for free? For direct-to-consumer bedding and bath brand Parachute, the answer is simple. Its customers regularly tag the brand in their organic posts on Instagram, which Parachute is able to repurpose for campaigns to retarget site visitors. Say someone is... Continue reading »
by Alison Weissbrot // September 4th, 2019 //
»
Nordstrom’s Journey To Connect Instagram Images To Sales ROI

Despite having close to a half million Instagram followers, upscale retailer Nordstrom knows that “likes” and “follows” are great for growing community and measuring engagement or affinity, but these actions don’t necessarily translate into hard business metrics. Retailers want to know if that showroom-grade snapshot on social actually sold a tube of lipstick. “What we’ve primarily... Continue reading »
by Kelly Liyakasa // August 28th, 2014 //
»
Pinning Intent: Why A Pinterest Ads API Makes Sense For Marketers

Pinterest has always been a little different than the rest of the social pack –primarily because pinned products means pinned intent. The platform is inherently commercial. When Pinterest debuted price alerts in early August, it appeared to be a move on the visual social network’s part to help retailers reactivate purchase intent based on items... Continue reading »
by Kelly Liyakasa // August 23rd, 2013 //
»
The Grommet Gains Insights Through Image Analytics

When it comes to maximizing the value of photos that ricochet across Facebook, Pinterest, Tumblr and other sites, marketers are moving the goal posts. Whereas it was once enough just to encourage consumers to follow your site and share your images, some companies are moving to the next level with the help of more robust... Continue reading »
by Judith Aquino // May 28th, 2013 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • LiveRamp Earnings Show It Has The Runway (And Cash) To Weather This Crisis
  • The Gaming Audience Is A Lot More Diverse And Desirable Than You Think
  • While We Work Remotely, These Data Science Innovators Keep Ad Tech Moving
  • Lowering Price Floors May Harm Publisher IVT And Viewability Rates
  • Acxiom Launches Addressable Media Buying Service Through Matterkind
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved