Paying The Past To Buy The Future; Will Microsoft Finally Do In-Game Ad Insertion?
Perplexity and other LLMs are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its advertising ambitions.
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Brian Fuhrer
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Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy
Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August
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Nielsen Makes A Play To Better Measure Co-Viewing During The Super Bowl
Nielsen is piloting a new measurement approach during the Super Bowl. The pilot is designed to more accurately account for co-viewing during the Super Bowl by better incorporating data from its Portable People Meter Wearables.
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Nielsen Announces New Report Breaking Out Ad-Supported TV Insights
Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge.