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»RBC Capital Markets

RBC Capital Markets: Long Live Ad Tech (But Only The Differentiated Companies)

Andrew Bruckner, VP of equity research at RBC Capital Markets, will share the Wall Street POV on programmatic at Programmatic IO on April 5 in San Francisco. There’s room in the digital advertising ecosystem for more than just the duopoly. “I do see an opportunity outside of Facebook and Google,” said Andrew Bruckner, VP of... Continue reading »
by Allison Schiff // February 3rd, 2017 //
»
PROG I/O: Advertisers Seek Guidance In Programmatic

More than a quarter of programmatic decisions are made by agencies for their advertisers – up from 20% since September. The revelation was presented by Mark Mahaney, managing director at RBC Capital Markets, at AdExchanger’s PROGRAMMATIC I.O conference in San Francisco on Thursday. The figures, which surprised Mahaney, show agencies make 27% of those decisions... Continue reading »
by Alison Weissbrot // April 15th, 2016 //
»
Nielsen’s eXelate Buy Is A Bet On ‘Real-Time Data’ As Programmatic TV Emerges

Nielsen’s acquisition of data technology company eXelate for an estimated $200 million positions it squarely in the digital camp, a move experts agree was essential to break away from its perceived image as a purveyor of panels and diaries. “It’s a recognition that the future is more than measurement and analysis,” said Dave Morgan, CEO of... Continue reading »
by Kelly Liyakasa // March 4th, 2015 //
»
 

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