brand suitability

Protected by Mediaocean, Mediaocean’s ad verification division, is partnering with the Internet Watch Foundation to crack down on CSAM and ensure children’s online safety.

New social media content moderation policies will enable connections with audiences that reflect a broader range of perspectives, expand inventory, and provide opportunities for contextual alignment.

On Wednesday, AI-powered audio intelligence platform Sounder launched a new version of its brand suitability and contextual targeting tool for podcasts that can understand the nuances of Spanish-language audio content.

AdExchanger spoke with DoubleVerify CEO Mark Zagorski just a few days after the company sued Adalytics alleging defamation over the latter’s recent report on bot detection.

Concern over brand safety and suitability is now tied with campaign underperformance as the top reason for why advertisers pull back on budget.

True crime podcasts are incredibly popular with listeners. But they’re a hard sell with advertisers. So Sony Music Entertainment is turning to sentiment analysis to address buyer concerns.

Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.

Brands have two options for avoiding election misinformation on YouTube: block all news, or only monetize credible news. But blocking all news restricts campaign reach and harms reliable journalists, just when we need them most.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

It’s time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal’s SVP of enterprise. It’s okay to be cautious, but excluding all news from programmatic media plans isn’t the answer.