Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls.
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Apple IDFA
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OPINION: Data-Driven ThinkingWhy SSPs And DSPs Are Breaking The Barrier Between Supply And Demand
There are other motivating factors for crossing the LUMAscape, besides increased efficiency and less ad fraud. These businesses are trying to position themselves to win in a transformative era that will make or break many ad tech companies.
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Verve Group Capitalizes On The PET Trend With On-Device Cohort-Based Targeting
The purpose of ATOM 3.0 is to preserve addressability, but to do it in a way that passes the privacy sniff test.
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Despite Signal Loss, CTV-To-Mobile Retargeting Can Work
Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on a smart TV because, while mobile retargeting is an integral ingredient to the CTV performance formula, signal loss makes it hard to get right.
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OPINION: Data-Driven ThinkingThe Shortcomings Of Today’s Measurement Solutions
Why does accurate marketing measurement remain so elusive? Let’s evaluate some of the most commonly used tactics.
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OPINION: The Sell SiderBrands Need To Accept Responsibility For Keeping Consumer Data Safe
While Google’s recent decision to extend the life of third-party cookies for another year didn’t come as much of a surprise, it nonetheless sent another ripple throughout the ecosystem. As we enter a future focused on restoring consumer trust, the past few years have seen a ton of changes to the digital advertising landscape, writes Mark Pearlstein, CRO of Permutive.
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Meta Exec Steve Webb Moves To Unity As VP Of Revenue For Ads
Steve Webb, the former global head of Facebook’s Audience Network, has joined Unity Technologies as VP of revenue for ads under its Operate division. Webb’s first day was June 13 and he replaces Julie Shumaker, who was elevated to SVP of revenue for Unity’s Create division in October. (Unity, which went public in September 2020, […]
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PubMatic Bets Big On SPO And Shrugs Off OpenPath
Supply-path optimization (SPO) is one of three key growth strategies for PubMatic this year, Rajeev Goel, PubMatic’s CEO and co-founder, told investors during the company’s Q4 earnings call on Monday. Omnichannel and audience addressability are the other two top priorities.
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OPINION: The Sell SiderHow Ad Tech Can Address The iOS Monetization Challenge
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Brooks, SVP of revenue at WeatherBug. Recent analysis from PubMatic highlights two trends that we at WeatherBug have been experiencing firsthand. One, iOS CPMs have dropped over the last two quarters and, two, […]
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OPINION: Data-Driven ThinkingPost IDFA CPMs Have Skyrocketed, So What’s Happening?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple killed the IDFA and Armageddon was upon us – or so we thought. IOS 14.5 was a landmark update that included Apple’s […]