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»Audience Network

Facebook Has Fewer Brand Safety Controls For News Feed Ads – On Purpose

There’s a reason Facebook doesn’t provide granular brand safety controls for news feed – it doesn’t think they’re necessary. “We don’t believe ad adjacency matters in certain environments … and we designed the platform with that in mind,” said Erik Geisler, Facebook’s director of North American agency partnerships, speaking Thursday at 614 Group’s Brand Safety Summit... Continue reading »
by Allison Schiff // November 15th, 2019 //
»
Does Audience Network Have a Fraud Problem? Facebook Sues Two Developers For Click Injection

The news: Facebook is suing two shady developers for using Audience Network to gin up fake clicks on Facebook ads. What isn’t news: Audience Network, which advertisers use to extend their Facebook campaigns to third-party sites and apps, can be a conduit for ad fraud and fake traffic. The developers, Hong Kong-based LionMobi and Singapore-based... Continue reading »
by Allison Schiff // August 7th, 2019 //
»
Facebook Gives Advertisers More Info On Where Their Ads Are Running – But Is It Enough?

As of Monday, all advertisers on Facebook will be able to see a full list of contextual placements where their ads might appear before a campaign starts and where they actually ran after a campaign ends. Facebook has been testing this capability for more than a year. As of last autumn, advertisers were already able... Continue reading »
by Allison Schiff // September 10th, 2018 //
»
LinkedIn Rolls Out An Audience Network To Serve Sponsored Content Off-Platform

LinkedIn on Wednesday launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps beyond its own feed. These properties include desktop placements on parent Microsoft's properties like MSN and Outlook.com, as well as on third-party publishers through integrations to exchanges like MoPub, Google’s AdX, Rubicon and Sharethrough. LinkedIn... Continue reading »
by Kelly Liyakasa // September 6th, 2017 //
»
Facebook Is Expelling Unintentional Clicks From Its Garden

Ever click on an ad by mistake? You and the rest of internet-connected humanity. On Tuesday, Facebook said it’s going to stop counting those errant clicks in its reporting for ads served through Audience Network and start barring publishers from including clickable white space in the background of their native ads. Beginning next week, if... Continue reading »
by Allison Schiff // August 8th, 2017 //
»
Going After Google’s Moneymaker: Facebook Taps Its Audience Data To Power Video Direct Deals

Facebook is ramping up its publisher-centric strategy by testing a self-serve product powering programmatic direct deals called Audience Direct. In its first iteration, Audience Direct helps publishers sell their video inventory, giving them more control over how they structure direct deals and, eventually, how they guarantee delivery against them. “This enables them to create direct... Continue reading »
by Kelly Liyakasa // May 23rd, 2017 //
»
Why Atlas And Audience Network Survived Facebook’s Foray Into Ad Tech

This year, Facebook appeared to abandon its plan to develop an ad tech stack to rival Google’s DoubleClick. It shut down its SSP (LiveRail), closed the Facebook Exchange and threw away its DSP before it got off the ground. All that remains is Atlas, a former ad server repurposed as a measurement tool, and the... Continue reading »
by Sarah Sluis // October 21st, 2016 //
»
Facebook’s David Jakubowski: Audience Network ‘Basically Fraud-Free’ (For Now)

Facebook’s head of ad tech, David Jakubowski, will participate in a panel discussion on sell-side impressions at the May 24 CLEAN ADS I/O conference in New York. As Facebook expands its Audience Network, it faces a number of challenges. Keeping out fraud. Achieving high viewability. Ensuring off-site placements still drive performance. By directly integrating with publishers versus... Continue reading »
by Sarah Sluis // May 18th, 2016 //
»
Facebook Brings Branded Video Ads To Audience Network

In a significant expansion of its video ad offering, Facebook will bring video ad formats to its Instant Articles platform and to the external apps and sites in its Audience Network, the company announced Monday. It's the first time the company will deliver video ads beyond its owned-and-operated properties – excluding its LiveRail video sell-side... Continue reading »
by James Hercher // May 16th, 2016 //
»
Facebook Instant Articles: A Trojan Horse For Audience Network

The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the program has a strong business rationale: It extends Facebook’s walled garden and creates a new foothold for its $1 billion Facebook Audience Network ad platform. Instant Articles does not allow third-party monetization.... Continue reading »
by Sarah Sluis // May 6th, 2016 //
»

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