AI generated creative

WPP puts AI tools in the hands of brands; YouTube’s dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas.”

Morgan Stanley downgrades The Trade Desk; Warner Bros. Discovery and Nielsen announce a new deal; and brands aren’t sold on virtual influencers.

Wondercraft’s new tool generates and revises audio content via natural language prompting, without the need for advanced technical skills.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Marketing Cloud Next is designed to automate manual tasks and bring enhanced personalization to customers’ communications with brands through the use of agentic AI.

Kepler’s new tool, Kip AIR, was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but to AI.

Bacardi doesn’t have a digital marketing strategy, per se – because it’s all digital, says Laila Mignoni, the brand’s global VP of marketing and creative excellence.

Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren’t making many upfront deals.