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»Laila Mignoni

Can Digital Audio Be Big For Branding? Bacardi Experiments With SoundCloud To Find Out

Bacardi sees a big branding opportunity in digital audio. The rum brand turned to SoundCloud to launch an experiential activation with electronic music trio Major Lazer as part of an ongoing campaign that centers on music and dance. Starting Tuesday, artists from the US, the Bahamas and Puerto Rico can upload Bacardi-inspired tracks to SoundCloud... Continue reading »
by Alison Weissbrot // August 14th, 2018 //
»
 

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