Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll
Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway?
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Cindy Rose
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WPP Stays Optimistic About Its Turnaround Plan; Versant Media Braves Linear Losses
WPP’s earnings were less bad than expected; Versant’s, meanwhile, weren’t great either; and Cloudflare gets into the AEO game.
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WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label
During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.
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Wire And Plastic Products Gets Back To Basics; MeTube TV
WPP aims to turn around faster; YouTube TV tips the carriage deal market; and Roblox takes its time on video ads.
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The DIY Agency; YouTube’s Dynamic Change
WPP puts AI tools in the hands of brands; YouTube’s dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas.”