audio content

Audio is still an uncluttered medium where a brand like General Electric can stretch its creative muscles. “We look at audio like a total white space,” said Alexa Christon, GE’s head of media innovation. That’s why GE is re-upping its investment in audio with “LifeAfter,” the soon-to-be-released second season of GE Podcast Theater, a modern […]

Agency and ad tech vet Alan Schanzer landed at Pandora as SVP of Agency Relations on Jan. 13, and his goal is to broaden the streaming radio company’s relationship with advertisers. “I’ll be helping to develop Pandora’s strategy with holding companies, major advertisers and agencies, and, at the very top level, help them understand the […]