GE Continues Its Bet On Audio With More Branded Podcasts
Audio is still an uncluttered medium where a brand like General Electric can stretch its creative muscles. “We look at audio like a total white space,” said Alexa Christon, GE’s head of media innovation. That’s why GE is re-upping its investment in audio with “LifeAfter,” the soon-to-be-released second season of GE Podcast Theater, a modern […]
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