Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles
Agentic media buying may cut middlemen or add more chaos; Grocers are remodeling for retail media amid rising costs; Peacock is betting on the booming microdrama trend.
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InMobi Goes All In On iOS; Automation, But With Handholding
InMobi acquires Apple ad startup MobileAction; the hallucination problem is real; and microdrama are being nonconsensually “nudified” with AI tools.
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Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It?
It seems like all the streaming services are getting into vertical video these days. But ads aren’t on the menu yet.
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The DIY Agency; YouTube’s Dynamic Change
WPP puts AI tools in the hands of brands; YouTube’s dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas.”