IAB’s New Advice On How To Measure AI Search Visibility
IAB offers new guidelines as to how brands and publishers should be tracking their AI search analytics. But don’t call it a framework – they have enough of those.
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People Don’t Trust AI – They Trust Creators, Says People Inc.’s Jonathan Roberts
Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one wants to talk about.
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InMobi Goes All In On iOS; Automation, But With Handholding
InMobi acquires Apple ad startup MobileAction; the hallucination problem is real; and microdrama are being nonconsensually “nudified” with AI tools.
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Comic: AI Slop
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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This AI Startup Encourages Hallucinations For The Sake Of Creative Inspiration
Instead of trying to reduce AI hallucinations, AI startup Springboards is leaning into them, intentionally generating inaccurate, absurd outputs to spark creativity.