agentic AI

Future’s new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience platform.

The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point, writes Snowflake’s Dennis Buchheim.

Yes/no binary logic was the right tool for programmatic. But autonomous AI agents can evaluate 10 million impressions per second, combining data from hundreds of sources, and human-defined targeting logic can no longer keep pace.

PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.

Traffic didn’t drip. It dropped. In 2026, publishers are prioritizing stability over scale as AI, automation and curation reshape the sell side.

Analog Intelligence The AI marketing boom is here. And not just for auto-generated creative or campaign optimization.  San Francisco is one of the few places (besides airports) filled with B2B advertising on billboards. Good luck relaxing during a stroll with your iced coffee and Tartine pastry on a weekend, because you’ll walk or drive by […]

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down.

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. Ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas.

CloudX CEO Jim Payne – of MoPub and MAX fame – has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

Ripping out battle-tested infrastructure and starting from scratch – as some emerging agentic protocols propose – is the slowest and most painful path to advertising’s agentic future.

Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration.

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.

AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy over the use of their content.

Advertising’s “agentic” future is a compelling vision, but one that relies on capabilities that do not exist yet. AdCP may one day make buying easier, but it will not make buying better by itself.

Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas. One thing that has changed, however, is the CTV industry’s infatuation with agentic AI.

Meta cuts its metaverse investment by 30%; Netflix makes a renewed push in the gaming market; and the rush to slap an AI label on everything is placing existing ad tech under renewed scrutiny.

Retail media gets its own special kind of AI agents; xAI has a CSAM problem; and Discord might be trying to go public.

Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.

Off Ramp Publicis signed a deal to license LiveRamp’s RampID and Authenticated Traffic Solutions (its alternative IDs to third-party cookies) on behalf of clients. This alone is hardly major news. After all, LiveRamp sells its cookieless identity products to all the major holdcos.  But Ad Age also reports that Publicis execs were “exploring” the idea […]

Don’t ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ways to stand out.

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports on linear.

Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.

The generative AI trend generated endless hot takes this year, but the ad industry also had plenty to say about growing competition between DSPs and SSPs. Here are AdExchanger’s top 10 most popular guest columns of 2025 and why they resonated.

Private equity finds ecommerce publishers aren’t worth what they used to be; Salesforce rethinks its faith in agentic AI; and CBS News accidentally encourages people to pirate its content.

Jay Richman, Amazon’s VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or too samey samey. Plus: The risks brands face if they wait too long to embrace AI.

On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to the agentic era.

Instacart tried dynamic pricing for groceries; AI companies aim for an open-source agentic AI standard; and Tinder digs into users’ camera rolls for data.

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that AI can offer.