agentic AI

Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas. One thing that has changed, however, is the CTV industry’s infatuation with agentic AI.

Meta cuts its metaverse investment by 30%; Netflix makes a renewed push in the gaming market; and the rush to slap an AI label on everything is placing existing ad tech under renewed scrutiny.

Retail media gets its own special kind of AI agents; xAI has a CSAM problem; and Discord might be trying to go public.

Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.

Off Ramp Publicis signed a deal to license LiveRamp’s RampID and Authenticated Traffic Solutions (its alternative IDs to third-party cookies) on behalf of clients. This alone is hardly major news. After all, LiveRamp sells its cookieless identity products to all the major holdcos.  But Ad Age also reports that Publicis execs were “exploring” the idea […]

Don’t ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ways to stand out.

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports on linear.

Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.