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»email addresses

Alessandro De Zanche
Are Media Owners Factoring In The Cost Of Email In The Universal Identity Debate?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The most serious threat to publishers’ business models is coming from within. I’m talking about email-based universal IDs. In the last couple of years, media... Continue reading »
by AdExchanger Guest Columnist // April 13th, 2021 //
»
Criteo Is Ready To Test The Single Sign-On Software For Unified ID 2.0

Criteo has started testing the single sign-on (SSO) solution – called OpenPass – that will serve as the consumer-facing component of Unified ID 2.0, the open source industry initiative that aims to use email as an alternative to third-party cookies. In November, Criteo was one of the first companies to join Unified ID 2.0, which is... Continue reading »
by Allison Schiff // April 5th, 2021 //
»
Experts Weigh In On What Apple’s New Privacy-Safe Social Login Option Means For Advertisers

Apple dropped a mini bombshell Monday at its Worldwide Developer Conference: a privacy-safe logon button for apps. Positioned as “the fast and easy way to sign in without all the tracking” according to SVP of software engineering Craig Federighi, “Sign in with Apple” is a developer-initiated alternative to the single sign-ons offered by the likes... Continue reading »
by Allison Schiff // June 6th, 2019 //
»
Email Matching Solutions Promise To Connect Offline And Online Data

Two announcements last week underscored the importance of email as a means for bridging the gap between online and offline customer data. The first was the acquisition of Rapleaf, a provider of email marketing personalization solutions, by email data services provider TowerData. And Facebook announced it was adding a feature within Custom Audiences that links offline... Continue reading »
by Judith Aquino // December 17th, 2013 //
»
 

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