It’s only fitting that YouTube, which has long coveted TV’s ad dollars and advertisers, should find out what it feels like to be treated as if it were TV.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sharing Is Caring Snapchat is a mobile-first social net, though it’s still not native to the world of influencer marketing. (It took off because the posts disappeared.) Attracting legit social creators and influencers is critical to the health of the social net. But […]
“Performance marketing and growth hacking ruined a generation of startups,” according to Rent the Runway co-founder and CEO Jennifer Hyman.
The machines are learning. They’re also generating emails. And publishers that monetize on identity could be in for a rude awakening if they don’t have an “MGE mitigation plan” in place as part of their overall email authentication strategy, said Scott Messer, a media consultant and founder of Messer Media. Yes, MGE. Add it to […]
U.S. state privacy laws are multiplying at a dizzying rate. Here are the key points to know for the collection and processing of sensitive information for the rest of 2023.
Bank-Erupted The private equity firm and empty LLCs schlepping MediaMath through its bankruptcy process face a new class-action suit brought by former employees over alleged labor violations. Justin Adler-Swanberg, until recently MediaMath’s director of product strategy in charge of marketplace quality and compliance, is the named plaintiff. The filing says roughly 200 MediaMath employees who […]
The venture studio Jobi Brands aims for a growing category of marketing tech and services for celebrity-backed brands.
Hyundai considers itself to be a challenger brand, so the need to keep raising brand awareness means it can’t afford to completely scrap broad, demo-based linear buys – but it has to strike a balance.
Based on the growing flurry of lawsuits against creators, it’s clear that many of them are dangerously unaware of the legal risks involved in influencer marketing.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
