How The Celebrity X Factor Helps Jobi Brands Grow Businesses
The venture studio Jobi Brands aims for a growing category of marketing tech and services for celebrity-backed brands.
The venture studio Jobi Brands aims for a growing category of marketing tech and services for celebrity-backed brands.
When the pandemic hit, the global marketing team at Japan Airlines saw its budget disappear overnight. But rather than sitting, idle, JAL used the downtime to get its global marketing house in order and prepare for the day when Japan reopened its borders.
When customer experience software company Sprinklr went public in June of last year, it joined a veritable stampede of ad tech companies that hit the public market in 2021. And then … 2022 happened. The market might be tough right now, but Ragy Thomas, Sprinklr’s CEO, isn’t letting it shake him.
Richard Russell, VP of omnichannel marketing at Deckers Brands, parent company of Ugg and Teva, has been on a mission to “wean people off of using return on ad spend as the end-all be-all metric” and to reorient the company’s marketing strategy to focus on getting the most out of first-party data.
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Chris Maccaro, CEO of Beachfront. “TV is dead. Streaming is the future.” Chances are you’ve heard these statements many times over the last 20 years – and neither of them is true. Yes, linear cable TV […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, vice president and analyst at Gartner. “On the Internet, nobody knows you’re a dog.” This may have been true in 1993, when this caption to a Peter […]
McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and decision logic tech startup Dynamic Yield in March. Dynamic Yield’s technology has been integrated into the drive-thru experience at roughly 700 McDonald’s restaurants in North America so far with plans to roll out more and […]
Loyalty has never been a problem for Harry & David, an 84-year-old company that sells and delivers premium foods and gift baskets. When December rolls around, most of its customers don’t need to be reminded that it’s time to order their holiday-themed gourmet treats. The challenge is getting people to engage with the 1-800-Flowers-owned brand […]
The complexity of programmatic and the media supply chain can stump even the most sophisticated marketer. So, in September, Bayer hired Josh Palau to the new role of VP of digital and omnichannel marketing to figure out how to connect consumer touchpoints in a fragmented world. His remit is to figure out how Bayer can […]