WPP

COVID-19 has had an outsize negative effect on GroupM than on the rest of parent company WPP’s business as clients paused and cut back on media spend during the crisis. The holding company did not break out GroupM’s Q2 or H1 revenues, but WPP CEO Mark Read told investors on Thursday that the media buying […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. State Of The TransUnion Credit bureau and consumer data provider TransUnion acquired cross-channel marketing company Signal on Monday (not to be confused with TruSignal, the predictive analytics and data firm TransUnion acquired in May of last year). TransUnion didn’t share a deal price. The […]

WPP is slogging along with the rest of the agency market. Q1 like-for-like revenues were down 3.8% to $3.5 billion, the company said Wednesday. In North America, WPP’s largest market, like-for-like revenue was down 1.9% to roughly $1.2 billion. Grey, GroupM and VMLY&R all grew in the region, but revenues began to sag across the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Time’s A Charm Bryan Wiener and Sarah Hofstetter joined the ecommerce software company Profitero as CEO and president, respectively. This is the third business Wiener and Hofstetter have jointly led, following their long tenure at 360i before it was acquired by Dentsu and […]

WPP CEO Mark Read will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. WPP CEO Mark Read has worked to make the holding company faster, simpler and more collaborative. Since taking on the top role a little over a year ago, Read reshaped the world’s largest holding company, notably folding […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Welcome To The Club Sam’s Club has agreed to acquire advertising technology and some executives from Triad, its retail ad tech partner and sales rep, Ad Age reported. Terms of the deal were not disclosed. Along with the technology, Sam’s Club will pick up […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. China Who? TikTok wants to distance itself from its Chinese ownership as it faces scrutiny from US lawmakers and regulators. Its senior-most executive, Alex Zhu, gave an interview to The New York Times, dismissing concerns that the social app could help China spy on […]

WPP has struggled to grow in recent years, as key clients in fast moving consumer goods (FMCG) reduce spend and its traditional creative agencies underperform. While the tech vertical and its media business are relative bright spots, they aren’t big enough to buttress the entire holding company. WPP’s Q3 performance, which the company reported Friday, […]

Agency holding companies have spent $12 billion on data assets over the past five years but have yet to successfully deploy those assets at their creative agencies, according to a Forrester report released Monday. “It’s still very much a media proposition,” said Jay Pattisall, Forrester analyst and author of the report. “[Creative] seems to be […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I Spy  A study from Princeton University and the University of Chicago revealed the extent of ad tracking on OTT platforms like Roku and Amazon Fire TV, as well as the lack of controls to manage trackers. According to the study, 89% of channels […]