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»data-driven TV

Horizon Media Uses Nielsen Advanced Audience, Closing In On Outcome-Based Linear TV Buying

Horizon Media is the first agency to use Nielsen Advanced Audience, a linear TV product designed to make measuring granular audience segments like “new parents” as easy as measuring age and gender with C3 and C7 ratings. Advanced Audience allows agencies to find viewers in narrower segments than age and demographic and do post-campaign measurement.... Continue reading »
by Sarah Sluis // July 24th, 2019 //
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