google search

The Google PMax whisperer releases his latest annual report; publishers brace for more disruptions from Google search updates; and stolen content is the least of Wikipedia’s gen AI concerns.

When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders paid attention. Plus: Reddit, fueled by Google Search, sputters after an algorithmic adjustment.

Reddit’s ambitions to build its own AI-powered on-platform search business suggest even Google’s allies need to find ways to protect themselves from its influence – sometimes by copying its playbook.

TVs are officially the most popular device for watching YouTube; Google’s lead generation comes under fire; Temu tests a “half custody” distribution model to counter import tariffs.

Google’s AI search drops click-through rates for organic search results to 0.4%; Trump’s China tariffs put the squeeze on Temu; and how other brands could pull back ad spend due to tariffs.

Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google search.

Sports betting comes under fire over dubious ad claims and problematic targeting; Forbes says Google’s SEO crackdown on affiliate marketing caused it to cut freelancers; and SCOTUS takes on the TikTok case.

Black Friday ecommerce continues to surge, mainly on mobile; social platforms pull optimization features for health and beauty brands; and Google’s antitrust lawyers subpoena info about rival AI search startups.

Google holds court with bloggers bumped from its search algorithm; a backlash is brewing as the online recommendation engine goes into overdrive; and X pushes conservative politics to accounts with nonpartisan interests.

Google Search dings big-name pubs’ affiliate-link-laden articles; Google’s new audience prospecting guesses user intent from less obvious keywords; and TikTok Shop’s success could finally make social commerce a thing in the US.