AdRoll has a new president: Toby Gabriner, former CEO of Adap.TV (now AOL/Oath) and an early CEO of [x+1], now owned by Rocket Fuel. Gabriner, who joined AdRoll as a strategic adviser in October, succeeds longtime president, CMO and founding team member Adam Berke, who will move into a strategic advisory role at AdRoll. Transitioning […]
Oracle’s acquisition of digital ad measurement firm Moat late Tuesday could put pressure on Nielsen to snap up one of the remaining independent measurement companies like Integral Ad Science or DoubleVerify. “How this will impact media currency folks like Nielsen is a bit hard to say,” said Dave Morgan, CEO of Simulmedia, a TV platform […]
Oracle will acquire digital measurement firm Moat extending its marketing and data clouds’ abilities to provide digital advertising analytics to advertising clients and publishers, the company revealed Tuesday. [Read the release]. Deal terms were not disclosed. Moat will join the Oracle Data Cloud, which houses its Datalogix and BlueKai acquisitions. “Moat has grown its attention […]
Growth at Accuen was flat last quarter as more clients moved away from nondisclosed programmatic buying methods, where agencies procure inventory and resell it to clients with an unrevealed markup, said Omnicom CEO John Wren on the company’s first-quarter earnings call on Tuesday. “A lot of clients have shifted to wanting these services on a […]
When it comes to third-party verification, the big digital platforms like Facebook and Google have reason to rush. They’re working on deadline. Marc Pritchard, P&G’s chief brand officer, has made it clear platforms need to implement Media Ratings Council-accredited third-party viewability measurement by the end of the year or risk losing the CPG giant’s business. […]
When it comes to how buyers perceive the data management platform (DMP) market, it’s Oracle BlueKai’s game to lose, according to a new Advertiser Perceptions report. The research firm’s Programmatic Intelligence Report for Q1 2017 surveyed more than 1,000 decision-makers from agencies, advertisers, publishers and tech providers. Oracle BlueKai led the pack in brand recognition: […]
More than 4,000 app developers will descend on San Jose, Calif., on April 18 and 19 for Facebook’s F8 conference, where, if you believe the rumor mill, Mark Zuckerberg will regale them with splashy announcements about group chatbots for Messenger and possible hardware offerings from his secretive Building 8 Lab. But at its core, F8 […]
McDonald’s is on a “mass personalization” push to attract more millennials. Even though it markets to national audiences, many of its fast-food restaurants operate as local franchises. Thus, McDonald’s must create content that resonates at a community level in addition to its national assets. To pull off an operation at McDonald’s scale requires unity among […]
About 18 months ago, data services provider Experian Marketing Services sought a new line of business: agencies. Given Experian’s legacy in marketing data, that seems relatively recent. But Kevin Dean, president and GM of targeting at Experian, has an explanation: “The advent of programmatic and addressability has created an environment where brands are as interested […]
As consumers went mobile, cookie-based data management platforms (DMP) like BlueKai – now Oracle Data Cloud – had to figure out a new data strategy. Oracle Data Cloud, which employs 1,000 people, hooks into multiple digital and TV platforms to differentiate its DMP offering. “We’ve really worked to have reach and meaningful scale through partnerships […]
