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»app install ads

Bruce Falck Revs Revenue One Year In As Twitter’s Ad Products Chief

In Bruce Falck’s office, there’s a piece of paper tacked to the wall with a list of important reminders: GDPR, MRC, transparency, measurement. But rather than focusing on “external factors,” the GM of Twitter’s revenue product and his growing team are “getting back to basics.” Twitter has spent the last two years striking content partnerships,... Continue reading »
by Allison Schiff // June 20th, 2018 //
»
Google's App Ads Chief On Why Less Is More When It Comes To App Campaigns

AdWords, search, display, the Play Store, YouTube, AdMob, the Google Display Network… App advertisers used to have to run six or more campaigns at once with Google to try and achieve a single objective. But, as of November, there’s been only one way to promote apps across all Google properties: Universal App Campaigns. Google first... Continue reading »
by Allison Schiff // February 28th, 2018 //
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As Devs Flock To F8, Facebook Still Rules The App Install Roost

More than 4,000 app developers will descend on San Jose, Calif., on April 18 and 19 for Facebook’s F8 conference, where, if you believe the rumor mill, Mark Zuckerberg will regale them with splashy announcements about group chatbots for Messenger and possible hardware offerings from his secretive Building 8 Lab. But at its core, F8... Continue reading »
by Allison Schiff // April 14th, 2017 //
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Facebook Brings Better Targeting To Its Lucrative App-Install Product

Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads, available through the Facebook Audience Network, let advertisers target users with dynamic app-install ads based on their recent product browsing history. Facebook first started testing the ads last summer along with an app event optimization... Continue reading »
by Allison Schiff // December 8th, 2016 //
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Game Publisher IGG Fights App-Install Fraud With Analytics

Mobile game publisher I Got Games (IGG) – which has spent hundreds of millions of dollars on paid acquisition – was noticing its user retention tank. The culprit? App-install fraud. IGG has 18 million monthly active users evenly distributed across the world, with roughly 40% coming from the Americas, 30% from Europe and 30% from Asia... Continue reading »
by Allison Schiff // April 11th, 2016 //
»
App Developers Fight A Saturated Market

Although Apple’s App Store is seven years old and has a worthy competitor in Google’s Play Store, the app store search and discovery ecosystem is stagnant, say many app store optimization (ASO) platforms. “When we look at the landscape, we see it like the early days of Internet, when search and discovery were a mess,”... Continue reading »
by James Hercher // August 18th, 2015 //
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Yahoo Intros Two Video Ad Units

Devs: Yahoo is looking at you. On the heels of arguably lackluster Q1 2015 earnings and the week before is NewFront event in New York City, Yahoo revealed two video ad units on Wednesday. Native in-feed video and video app install ads will now appear in Yahoo’s digital magazines and apps, as well as on desktop and... Continue reading »
by Allison Schiff // April 22nd, 2015 //
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Yahoo Hops Aboard The App-Install Ad Train

App-install ads are where the mobile cash is – at least for now – and Yahoo is starting to capitalize. The company said Tuesday that it’s making app-install ads available through Gemini, Yahoo’s self-serve marketplace for native and mobile search ads. Advertisers will be able to promote their apps to roughly 550 million monthly mobile users... Continue reading »
by Allison Schiff // December 9th, 2014 //
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Google App-lies Its Own Spin To App Install Ads

First Facebook, then Twitter and now Google. The search giant unveiled plans Tuesday to offer app install ads on mobile search and YouTube (where they'll be presented like TrueView ads), similar to the units that have been a cash cow for Facebook. The company said it plans to launch this new product over the next... Continue reading »
by Ryan Joe // April 22nd, 2014 //
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RelayRides Climbs App Store Charts With Install Ads

RelayRides knows that mobile devices are an essential channel for reaching new and current customers. The San Francisco-based car-sharing service lets private car owners rent out their vehicles. It serves more than 1,900 US cities including 270 airports, connecting drivers with car owners who post photos and information about their vehicle on RelayRides’ website. When... Continue reading »
by Judith Aquino // March 7th, 2014 //
»

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