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»Data

Twitter Apologizes For Data Misuse; Group Nine Scoops Up PopSugar

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter Oops Twitter used emails and phone numbers provided by users for two-factor authentication – when you provide a backup security contact to catch any improper account logins – for advertising purposes. Specifically, emails and phone numbers were used for Tailored Audiences campaigns, Twitter’s... Continue reading »
by AdExchanger // October 9th, 2019 //
»
How Heat Cracked The Code On Getting Creatives To Use Data

Creatives still struggle to use data. Holding companies may have spent $12 billion collectively on data assets over the past decade, but creative agencies still don’t know how to use those tools, according to Forrester. But creative agency Heat has been able to bake AI into its creative process by tapping into its parent company... Continue reading »
by Alison Weissbrot // October 2nd, 2019 //
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Black Holes In Our Data Models Are Quietly Getting Bigger

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Nathan Woodman, an independent consultant and former chief data officer at Havas Media Group. We don’t talk about it much, but there is a growing bias in the data that... Continue reading »
by AdExchanger // September 26th, 2019 //
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There’s An Upside To Sharing Our Data

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Smart marketers today are trying to understand the impact of their advertising across a fragmented ecosystem of platforms. In particular, we want to... Continue reading »
by AdExchanger // September 26th, 2019 //
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Why Technology And Data Assets Should Not Be Owned By Your Agency

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Advertising agencies are often masters of creating and developing brands. To survive and keep striving, they... Continue reading »
by AdExchanger // September 9th, 2019 //
»
Dstillery Shuts Down DSP And Becomes A Data Company

How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer is to become a data company. Dstillery officially shut down its bidder and stopped operating a DSP on July 1. Its focus now is selling custom audience segments through the buyer’s DSP of choice. Since... Continue reading »
by Sarah Sluis // July 23rd, 2019 //
»
Is 5G On A Collision Course With Privacy?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kelly Anderson, vice president of data protection and privacy at Ericsson Emodo. Just as 5G is coming into view on the horizon, there’s a trainload of new privacy regulations and... Continue reading »
by AdExchanger // July 18th, 2019 //
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Epsilon Could Push Publicis Into A New Privacy Ballgame

With its $4.4 billion acquisition of Epsilon/Conversant, Publicis Groupe becomes a data controller – and that ups the regulatory ante under the General Data Protection Regulation and, likely, any other privacy legislation that comes down the pike. Controllers, in GDPR parlance, determine how and why personal data is processed. Controllers are also required to establish a... Continue reading »
by Allison Schiff // April 24th, 2019 //
»
As Targeting Becomes Old Hat, Ad Tech Turns To Creative

Marketing and ad tech companies are becoming more involved in creative planning and production. Ad tech vendors compete to out-optimize campaigns by even a fraction of a percent, said McKinsey partner Ed See, a leader in the consultancy’s marketing practice. “But in the past few years, the power of targeting has mostly run its course,”... Continue reading »
by James Hercher // January 8th, 2019 //
»
Alessandro De Zanche headshot
Can Publishers Enable A New Chapter For Modeled Data?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Today’s modeled data at scale is evolving rapidly, due to legal and technical limitations. It is frequently misrepresented and mis-sold, but there would be no... Continue reading »
by AdExchanger // November 16th, 2018 //
»
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