Self-serve interfaces are old hat in the digital world. But they’re relatively new to TV buyers who struggle with the planning, buying and measurement of audience-based campaigns. Ampersand, the Comcast/Cox/Charter joint ad sales venture previously known as NCC Media, is trialing a self-serve version of the AND platform, its advanced TV planning interface that treats […]
The video ad server and SSP SpotX boosted its addressable TV capabilities Tuesday by upgrading its platform, which can now replace linear ads on smart TVs in real time. This function can be enabled by content owners working through Project OAR, an open standard led by TV manufacturer VIZIO and whose founding members include AMC […]
This ain’t no papercut. Roughly 6.6 million United States households will cut the cord this year, according to eMarketer’s latest forecast on pay TV trends, released Monday. That’s a 7.5% year-over-year decline, the biggest drop eMarketer has observed. And the picture doesn’t get much rosier for broadcast TV. By 2024, more than one-third of all […]
TV data science company EDO released an insights platform Thursday designed to help brands, agencies and broadcasters better plan linear TV campaigns and understand how effectively those campaigns drive search engagement. The platform, called Ad EnGage, contains a module that provides competitive intelligence – where advertisers can see where competitors placed their own TV ads […]
Peacock’s exclusive launch window for advertisers will end this fall, as it opens up a portion of its inventory to a wider group of brands starting in Q4. The NBCUniversal-owned streaming service launched on July 15 with 10 advertisers, including Target, Unilever and Verizon, who received category exclusivity and the ability to test new ad […]
AT&T is reportedly exploring a sale of Xandr, the ad tech unit it launched in 2018 with lofty ambitions to transform the TV advertising industry with data and automation. The talks are still preliminary and a deal may not go through, per The Wall Street Journal, which broke the news. Xandr made a big splash […]
The Trade Desk’s stock was up nearly 5% in after-hour’s trading on Thursday, despite posting a 13% year-over-over dip in revenue in the second quarter. To what does TTD owe this optimism? Two words: connected TV. “We believe that the COVID pandemic has permanently accelerated the growth of CTV,” CEO Jeff Green told investors on […]
Roku did way better than the TV ad market at large in Q2, despite a major pullback in ad spend from brands across the board. Platform revenues, which include advertising, grew 46% YoY to $244.8 million, Roku said Wednesday during its Q2 earnings call. Overall, revenues increased 42% YoY to $356 million in the quarter. […]
Brands are pumped about the connected TV opportunity. But without the ability to measure campaigns with the same level of granularity as they can on digital channels, “CTV is not quite as fun as we want it to be,” said Scott Symonds, a managing partner at WPP digital agency AKQA. “A high-attention platform like you […]
The impacts of the coronavirus pandemic on AT&T and WarnerMedia are far reaching, totaling $2.8 billion in the second quarter alone. Overall, AT&T revenue declined 9% YoY to $45 billion in Q2. CEO John Stankey expects the effects of the coronavirus to become the “business norm well into next year.” AT&T’s WarnerMedia division took the […]
