Publishers, tech vendors, marketers and investors have been forced to adapt to a roller-coaster year caused by the coronavirus pandemic and racial inequality protests. In the process, their business needs have also changed, according to Matt Prohaska, who leads one of the industry’s most well-known programmatic consultancies. From his home in Fairfield, Conn., Matt explains […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about the pandemic’s long-term impact. Seventy-three percent expect the negative effects to be short-lived and hold a positive outlook for performance in the next two years, according to a survey of 430 CMOs by Gartner. With this […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Helberg, executive vice president and chief media officer at RPA. The COVID-19 shelter-in-place dynamic has compromised many business categories and nearly toppled others. The world of commerce has been […]
Travel has been one of the hardest-hit businesses during the pandemic. TripAdvisor, with the bulk of its business coming from travel brands, felt that impact mightily. The company is forecasting virtually no Q2 revenue and had to make heavy cuts to its staff in an effort to weather the storm as shelter-in-place orders took effect […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Check Is In The Email Online events are a fraction as valuable as real-world equivalents, but publishers are hosting them more and more as a way to build up authenticated email databases. “That is now the starting point of conversations with publishers,” Tessa […]
When Disney ad sales chief Rita Ferro approached Lisa Valentino about leading the entertainment giant’s client and brands solutions team, which had more than 500 people, Lisa knew it would be a big and different role, despite her background running sales organizations. As EVP of client & brand solutions, Lisa transitioned the organization through the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. April Showers, May Flowers Retail sales surged in May, recovering 63% of their losses from March and April. While this is a sign of recovery, Reuters reports, the United States economy isn’t out of the hole, especially since many states have rising COVID-19 infections. […]
As buyers return to the ad marketplace, they’re concentrating their spend in digital advertising, especially connected TV (CTV), according to an IAB survey of 148 buyers conducted in early June. Overall, 59% of respondents said they planned to increase their CTV/OTT budgets in the second half of 2020 compared to the previous year, the highest […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Doug Weaver, founder and CEO at Upstream Group. Throughout this pandemic many of us have managed our vision of the future by making it about the past. We talk about […]
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