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»Apple WWDC

Allison Schiff, AdExchanger
It’s Time For Apple To Stop Pointing Fingers At – And Start Enforcing Against – Fingerprinting

Even when Apple makes definitive statements, it tends to gloss over the details in communications with developers. Although masterful at making its public positions very (very) clear – for example, “At Apple, we believe that privacy is a fundamental human right, and protecting people’s privacy is at the center of everything we do” – it’s not always… Continue reading »
by Allison Schiff // June 15th, 2022 //
»
Apple's AppTrackingTransparency
AdExplainer: Meet SKAdNetwork 4.0, Apple’s Updated Attribution API That’s No Longer ‘Actively Painful’ To Use

Fourth time’s the charm? Although Apple held off on dropping any ad tech industry-shaking privacy news at its 2022 Worldwide Developers Conference in early June, it did publish documentation about the next version of SKAdNetwork – we’re up to 4.0 now – which includes a handful of new features that developers and mobile measurement providers have… Continue reading »
by Allison Schiff // June 13th, 2022 //
»
The Big Story Podcast
The Big Story: The Signals, They Are A-Changin’

Building a path forward in digital advertising requires finding new signals – and making sure they don’t flicker. Fingerprinting, for example, has long been a popular way to triangulate a user’s identity, even without a device ID or third-party cookie. But it’s fallen very much out of favor. In the lead-up to Apple’s Worldwide Developer… Continue reading »
by Sarah Sluis // June 10th, 2022 //
»
Apple didn't mention fingerprinting at WWDC on Monday, as many expected – but that doesn’t mean enforcement isn’t coming at some point soon … ish.
Apple WWDC 2022: No Privacy Bombshells, But The Writing’s On The Wall For Fingerprinting

There was no mention of fingerprinting (or any allusions to a forthcoming crackdown on the practice) during the kickoff keynote at Apple’s Worldwide Developers Conference on Monday, as many expected – but that doesn’t mean enforcement isn’t coming at some point soon … ish. Apple has already been crystal clear that, without a user’s permission through… Continue reading »
by Allison Schiff // June 6th, 2022 //
»
The Top 10 AdExchanger Stories Of 2021

The ripple effects of Google’s decisions dominated AdExchanger’s top story list in 2021. The moves of two other Big Tech platforms – Apple and Facebook (pre-Meta) – rounded out the majority of our most-trafficked coverage. Halfway through the year, Google threw the industry for a loop when it delayed its planned deprecation of third-party cookies in… Continue reading »
by Sarah Sluis // December 23rd, 2021 //
»
Apple will start redirecting web traffic through two separate servers in order to obfuscate a user’s IP address
WWDC 2021: Apple Calls Open Season On IP Address Tracking And Targeting

Last year was the IDFA. This year, it’s the IP address. Apple will start redirecting web traffic through two separate servers in order to obfuscate a user’s IP address, the company said at its Worldwide Developers Conference on Monday. The feature, called Private Relay, will act as a VPN of sorts, although VPNs generally only… Continue reading »
by Allison Schiff // June 7th, 2021 //
»
CMOs Too Bullish About Pandemic Recovery; UK Wants Regulatory Body For Ad Platforms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about the pandemic’s long-term impact. Seventy-three percent expect the negative effects to be short-lived and hold a positive outlook for performance in the next two years, according to a survey of 430 CMOs by Gartner. With this… Continue reading »
by AdExchanger // July 2nd, 2020 //
»
 

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