Over the last year Omnicom went on a tear, poaching big-brand clients from its competitors. Omnicom Media Group (OMG) lured Procter & Gamble from Publicis Groupe’s Starcom Mediavest and built the data-driven agency Hearts & Science to support it. AT&T also consolidated its business under Omnicom when it moved its media account from WPP’s MEC to Hearts […]
Programmatic revenues from Omnicom’s trading desk, Accuen, grew $25 million YoY, the holding company noted Tuesday during its Q1 2016 earnings call. Notably, Accuen’s performance since 2014 has reliably shown YoY revenue growth of between $20 million and $40 million. Q1 2016 – $25M Q4 2015 – $45M Q3 2015 – $25M Q2 2015 – […]
One of Google’s themes, when it announced it was dividing its core advertising business from its more experimental endeavors by restructuring into the holding company Alphabet, was “transparency.” Specifically, in the words of Alphabet CEO Larry Page, “improving the transparency and oversight of what we’re doing.” What that means, however, is anyone’s guess. We asked […]
The road to “programmatic premium,” once a cow path, has become a highway (OK, maybe a county road) cutting through the heart of ad land. And Google can’t take its foot off the gas pedal. The company on Wednesday rolled out a programmatic video marketplace called Google Partner Select and announced support for direct deals through the DoubleClick platform. The […]
Consulting activity around marketing technology continues to gain steam, with interest coming both from small boutique firms such as Unbound Company and Freestyle Consulting (both established by former Mediabrands executives) and large established advisory companies such as Deloitte and Accenture. The latest company to join the fray is Concept Corridor, a one-man consulting play founded […]
Yesterday, mobile ad network Millennial Media announced the hire of industry – and programmatic-media – veteran Michael Barrett as its new CEO. As Barrett told AdExchanger’s Judith Aquino yesterday, “Buying programmatically is certainly a big interest with a lot of our advertisers, publishers and developing partners, and we’ll continue going down that path. [But] Millennial is also […]
Omnicom Media Group’s trading desk, Accuen, has expanded its reach in the BRIC countries over the past year, and Jun Yuan, head of Accuen China, is navigating the unique challenges of the market. “As an agency, we started our RTB business in China last year, in April,” Yuan told AdExchanger, noting that the team is […]
Accuen, Omnicom Media Group’s trading desk, is officially opening trading desk operations across 20 markets in Latin America, giving the programmatic unit coverage in 60 countries. Much of the focus on the nations that comprise Central and South America has tended to revolve around the rise in consumer spending by Hispanics in the US and […]
Last week in Cannes, global leaders from the five biggest holding company trading desks convened for a panel discussion hosted by the Rubicon Project. The event took place on a rooftop against the backdrop of the Mediterranean Sea, while on the sidewalk below creatives scurried between beach parties and celeb-packed sessions at the Palais des […]
Annalect Group, the digital and analytics division of Omnicom Media Group, will use Salesforce.com’s Marketing Cloud to support the social marketing offerings across Omnicom’s agencies, according to the companies. Omnicom already uses various Salesforce.com products such as Radian6 and Social.com. Today’s news highlights the company’s efforts to further “bundle” its work with the cloud software […]
