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»Latin America

Martin Sorrell: The Big Idea Isn’t Enough

If there’s one thing that gets Martin Sorrell’s goat, it’s the accusation that he doesn’t care about creativity. “People say I’m a bean counter or an accountant, and I don’t mind that, they’re just having a dig,” said Sorrell, executive chairman of S4 Capital, the digital-focused holding company upstart he founded on his exit from... Continue reading »
by Allison Schiff // January 13th, 2020 //
»
Exiber Aims To Bring Transparency To Programmatic Buying In LatAm

The transparency train is making its next stop in Latin America. On Tuesday, a company called Exiber came out of stealth with a raison d'être centered on what it calls “uncomplicated and transparent programmatic marketing.” Based in Miami, Brazil and Mexico, Exiber bills itself as a data-driven agency for LatAm and US multicultural customers looking for... Continue reading »
by Allison Schiff // January 3rd, 2017 //
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IMS: Mobile Is The New Prime Time In Latin America

LatAm is a region on the rise. Nine out of 10 people with an internet connection in Latin America also own a smartphone, per a report released Monday. And people who own a smartphone spend more than 37 hours a week connected to the internet and only a little more than seven hours a week... Continue reading »
by Allison Schiff // October 31st, 2016 //
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Xaxis’ First Latin America CEO Talks About Growing Business In A Region With Vastly Diverse Cultures

WPP-owned ad network-slash-tech shop Xaxis has its first-ever Latin America CEO. Lucas Mentasti was promoted from the unit’s Latin America managing director to its chief. It’s a big step up from where he started in 2013, moving from Publicis-owned Starcom to head up Xaxis’ Latin America business. At that time, “head up” meant doing everything,... Continue reading »
by Ryan Joe // August 3rd, 2016 //
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Adsmovil Launches Hispanic Mobile Exchange

Spanish-language TV network Univisión sees more than 70% of its digital audiences come in through mobile. “That’s more than some social platforms out there. We’re quickly experiencing a mobile evolution,” said the company’s SVP of digital sales, Josh Cella. “Our clients are asking for additional targeting, and we know where we need to be.” That’s... Continue reading »
by Allison Schiff // April 14th, 2015 //
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Mobile Key To Future Of Programmatic In Emerging Markets

In emerging markets worldwide, where mobile-first internet users are more common, mobile programmatic has become an interesting space for ad tech companies and advertisers alike. Vserv, a mobile ad exchange working exclusively in emerging markets, launched its mobile RTB platform in December 2013. Dippak Khurana, the co-founder and CEO of Vserv, has been working in... Continue reading »
by Kimberly Maul // February 25th, 2014 //
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IMS: Navigating The Nuances Of Marketing In Latin America

Latin America marks great opportunity for media buyers and brands looking to monetize and scale their reach in emerging markets. In Mexico alone, eMarketer estimates total media ad spend was $5.2 billion in 2012. Yet understanding the cultural nuances of each Latin American country is as important as the financial and operational intricacies of the... Continue reading »
by Kelly Liyakasa // November 15th, 2013 //
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StartMeApp Gears Up For The World Cup, Eyes Mobile RTB Opportunities In Brazil

Even though it has a long way to go, mobile advertising is gaining traction in Latin America and companies are taking note. One such company is StartMeApp, a 2-year-old mobile ad network based in Argentina that serves ads in Latin America as well as other regions. Dealing mainly in display ads, StartMeApp serves advertisers and... Continue reading »
by Judith Aquino // November 11th, 2013 //
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Omnicom Trading Desk Accuen Builds Programmatic Practice In Latin America

Accuen, Omnicom Media Group's trading desk, is officially opening trading desk operations across 20 markets in Latin America, giving the programmatic unit coverage in 60 countries. Much of the focus on the nations that comprise Central and South America has tended to revolve around the rise in consumer spending by Hispanics in the US and... Continue reading »
by David Kaplan // July 17th, 2013 //
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