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»mplatform

GroupM Scraps mPlatform; Mysteries Of Google's Search Algo

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MPlatform No More GroupM is disbanding mPlatform, the unit it launched in 2016 to centralize client access to data and technology across its agencies. Newly minted CEO Christian Juhl wants to create more consistency across the group’s four media agencies, and the mPlatform brand... Continue reading »
by AdExchanger // November 18th, 2019 //
»
Six Months In, mPlatform Begins To Manifest Across GroupM’s Agencies

It’s been six months since GroupM launched mPlatform to unify its agencies’ access to data and technology. Since its inception, the organization has rolled out a data repository containing insights tied to known consumer IDs and now agencies across GroupM and WPP are “building it into the fabric of their networks,” said mPlatform CEO Brian... Continue reading »
by Alison Weissbrot // August 7th, 2017 //
»
GroupM Discovers Frequency Capping Is A Data Integration Challenge

Being proficient at programmatic means nothing if an advertiser can’t nail the ad-delivery basics, such as proper frequency caps. But the reality is that advertisers rely on myriad solutions, including DSPs, DMPs and ad servers, to execute a single campaign, and the lack of consistency in KPIs can hurt frequency management – the main culprit... Continue reading »
by Kelly Liyakasa // July 12th, 2017 //
»
GroupM CEO Brian Lesser On The Unit's Changing Business Model

Brian Lesser, CEO of GroupM North America, will speak at Programmatic IO on April 5 in San Francisco. Marketers are under pressure to transform their businesses around digital while keeping costs low, so agencies have to evolve their business models to meet these demands. At GroupM, that evolution has played out with the launch of mPlatform, which... Continue reading »
by Alison Weissbrot // March 15th, 2017 //
»
Move Fast And Break Things: Holding Company Shape Shifts Of 2016

For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around data and digital. But they also engaged in strategies at odds with best practices and client interests. Faced with shrinking margins and rising technology costs, holding companies found new ways to eke revenue – methods... Continue reading »
by Alison Weissbrot // December 29th, 2016 //
»
Xaxis Under [m]Platform: New Global President Nicolas Bidon Details What’s Changing And What’s Not

A few weeks ago, WPP initiated [m]Platform, a unit designed to consolidate data and tech expertise throughout the GroupM media agency families. Most of [m]Platforms’ executive leadership came from Xaxis. But where does that leave Xaxis? With global CEO Brian Gleason leaving to oversee [m]Platform, EMEA CEO Nicolas Bidon became Xaxis’ top dog – as... Continue reading »
by Ryan Joe // December 12th, 2016 //
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