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»millennial media

Xaxis Hires Millennial Media Vet Bob Hammond As Its First CTO

Xaxis is getting its ad tech house in order with the creation of a new role: chief technology officer. Filling those shoes at the WPP programmatic trading desk is Bob Hammond, whose career spans some of the most recent greatest hits in ad tech M&A. Hammond, whose appointment was announced on Tuesday, served as CTO... Continue reading »
by Allison Schiff // May 3rd, 2016 //
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Emirates Airlines Puts Mobile In The Cockpit

Globetrotting business travelers are a tough target to pin down, but they do all have one thing in common – their phones. They also spend a lot of time waiting around airports connected to Wi-Fi. Emirates Airlines took advantage of the confluence with a mobile campaign designed to drive awareness and booking intent around its NYC/Dubai... Continue reading »
by Allison Schiff // November 30th, 2015 //
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AOL-Owned Millennial Pairs With Rentrak To Offer TV Ad Retargeting In Mobile

After an initial wave of integration, Millennial Media, the mobile ad platform AOL acquired in September for $240 million, rolled out its first ad product under new ownership – TV Commercial Retargeting. The new ad product is backed by a partnership with Rentrak, which aggregates set-top box data across 25 million households, tapping into data... Continue reading »
by Kelly Liyakasa // November 19th, 2015 //
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After The Marriage: 5 Things You Need To Know About AOL Under Verizon

In the four months since Verizon's acquisition of AOL closed, AOL absorbed Microsoft’s advertising business, dropped $238 million on Millennial Media and Verizon revised its privacy policy in anticipation of its data flowing into the AOL stack. Since AOL launched a unified platform called ONE, it has preached the gospel of “openness.” But will that standard hold once Verizon’s... Continue reading »
by Kelly Liyakasa // October 30th, 2015 //
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Why The Agnostic Ad Tech Industry Needs Partisan Allies In DC

Online political spending – while still trailing far behind the budgets assigned to TV – is poised to match or exceed even the world’s largest brand advertisers. But with no established agency or ad tech model in place, agnostic tech providers are looking to blaze new trails in the hypercompetitive DC market. Rubicon Project and... Continue reading »
by James Hercher // September 23rd, 2015 //
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AOL-Millennial Media Acquisition Shows It Isn’t Always About The Price

AOL’s acquisition of Millennial Media for $238 million was a coup for its purchaser, if not for its investors. The mobile ad platform went from an opening-day share price of $23.50 to $1.75 when AOL announced its intent to purchase Thursday. But Elgin Thompson, managing director at investment firm Digital Capital Advisors, cautioned not to... Continue reading »
by James Hercher // September 4th, 2015 //
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Verizon’s Data Goldmine Is Also A Privacy Minefield

Does Verizon have access to rich user data? Undeniably. Will Verizon successfully capitalize on that opportunity? Questionable. After all, Verizon’s user data is only as valuable as its data practices. Verizon could certainly benefit in the wake of an acquisition spree that somewhat resembled a line of falling dominos – AOL into Verizon, Millennial Media... Continue reading »
by Allison Schiff // September 4th, 2015 //
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AOL Confirms It Will Snap Up Millennial Media For About $240 Million

By Kelly Liyakasa and Zach Rodgers Verizon-owned AOL will snap up mobile ad platform Millennial Media, the companies said Thursday morning. AOL will pay $1.75 per share of Millennial stock, valuing the company at $238 million, as was previously rumored. This price is a considerable premium over the company's Wednesday close-of-trading market cap of $187 million. As AdExchanger... Continue reading »
by AdExchanger // September 3rd, 2015 //
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A So-So Q2 For Millennial Media As A Buy-Out Seems More And More Likely

The Millennial Media train needs more steam. Revenue for Q2 was up just a smidgen from Q1, increasing from $63.2 million to $65.8 million quarter over quarter. But the same was not true for year over year revenue, which declined from $67.3 million. The majority of that revenue came courtesy of managed media, which represented... Continue reading »
by Allison Schiff // August 10th, 2015 //
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Why Would AOL Shell Out $300 Million Or More For Millennial Media?

If mobile and video are the twin engines driving ad tech, then AOL’s rumored $300 million to $350 million acquisition of Millennial Media would put the pedal to the metal. The potential deal, first reported by AOL-owned TechCrunch on Thursday, comes just a few weeks after the official close of Verizon’s $4.4 billion purchase of... Continue reading »
by Allison Schiff // July 9th, 2015 //
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