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»Matt Spiegel

TransUnion has its eye on the cookieless future with its acquisition of Tru Optik.
TransUnion Continues Its Ad Tech Buying Spree With Tru Optik Acquisition

TransUnion has its eye on the cookieless future with its acquisition of Tru Optik, announced on Thursday. This is the credit bureau’s third ad tech acquisition over the past year and a half. TransUnion acquired marketing tech platform TruSignal in May 2019 and cross-channel marketing company Signal in August. TransUnion declined to share the Tru... Continue reading »
by Allison Schiff // October 1st, 2020 //
»
First- and Third-Party Data Lexicons Complicated The Evolution Of Data. Here’s How We Fix It.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Spiegel, EVP of marketing solutions and head of the media vertical at TransUnion. You would be hard pressed to find someone in this industry who doesn’t think marketing has... Continue reading »
by AdExchanger // September 25th, 2020 //
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Horizon Media Picks TransUnion To Underpin Its Data Platform

Horizon Media said Thursday it has partnered with TransUnion to provide the people-based identity layer for its data platform, Blue. TransUnion’s deterministic identity graph covers all US adult individuals with privacy compliant, PII-based data spanning names, addresses, emails, mobile IDs and home IP addresses. Clients can append first- and third-party data sets to TransUnion’s identity... Continue reading »
by Alison Weissbrot // May 7th, 2020 //
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Tubi Taps TransUnion For A Better View Inside The Home

Most marketers rely on household-level data to target audiences on connected TV. But homes are made up of multiple viewers with different preferences of what they like to watch and buy. So ad-supported streaming platform Tubi has teamed up with TransUnion to understand more about the people watching Tubi within a given home, the companies... Continue reading »
by Alison Weissbrot // April 15th, 2020 //
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Credit Bureau TransUnion Nabs TruSignal

TransUnion is busily expanding its digital marketing product portfolio. On Wednesday, the credit bureau and consumer data provider acquired marketing tech platform TruSignal. The deal – TransUnion declined to share terms – arrives less than a year after the company hired seasoned ad executive and former MediaLink managing director, Matt Spiegel, as EVP of digital marketing solutions... Continue reading »
by Allison Schiff // May 15th, 2019 //
»
TransUnion: Third-Party Data Doesn’t Deserve To Be Demonized

People love to hate on third-party data, but it’s got at least one fan out there. “It’s incumbent on all of us to understand how data is used and to stop the idea that third-party data is bad or dead or dying,” said Matt Spiegel, TransUnion’s EVP of digital marketing solutions, speaking at a Tru... Continue reading »
by Allison Schiff // April 5th, 2019 //
»
TransUnion Nabs MediaLink’s Matt Spiegel To Grow Its Digital Media Footprint

Credit bureau and consumer data provider TransUnion has hired digital ad veteran Matt Spiegel as EVP of digital marketing solutions. Revenue for that group, which provides in-market financial data and other custom targeting segments to marketers and data exchanges, expanded 21% in the second quarter to $55 million, about 10% of the company’s total revenue.... Continue reading »
by Zach Rodgers // August 8th, 2018 //
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MediaMath, Omnicom Alum Matt Spiegel Joins Ranks Of Ad Tech Advisors

Consulting activity around marketing technology continues to gain steam, with interest coming both from small boutique firms such as Unbound Company and Freestyle Consulting (both established by former Mediabrands executives) and large established advisory companies such as Deloitte and Accenture. The latest company to join the fray is Concept Corridor, a one-man consulting play founded... Continue reading »
by Zach Rodgers // March 4th, 2014 //
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Agency Trading-Desk Evolution To Accelerate

As more advertising dollars pour into digital -- and into agency trading desks -- the exchange model's momentum is likely to continue, no matter what level of integration comes from the merger of Publicis Groupe and Omnicom. Several executives who have served with the trading-desk side of the agency business and moved on said that... Continue reading »
by David Kaplan // July 29th, 2013 //
»
OMG Digital CEO Matt Spiegel On The Agency Model And Buying Platforms

Matt Spiegel is CEO of OMG Digital. This is the second part of a two-part interview. The first is here. AdExchanger.com: Given the speed of technological innovation today, some might say that media agencies will need to be more entrepreneurial, but they're going to have a hell of a time because they're just not built... Continue reading »
by AdExchanger // October 19th, 2009 //
»
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