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»holding company

Material Launches As Another ‘New Model’ Holding Company

After acquiring 10 agencies in the last four years (and seven in the last two), marketing services firm LRW Group is rebranding to Material. Material’s acquisition spree began in 2015, with funding from private equity firm Tailwind Capital. Its purchases include full-service agency T3, customer service agency Strativity and market research firm Kelton. CEO Dave… Continue reading »
by Alison Weissbrot // July 21st, 2020 //
»
How Annalect Contributed To Omnicom’s Big Year

Over the last year Omnicom went on a tear, poaching big-brand clients from its competitors. Omnicom Media Group (OMG) lured Procter & Gamble from Publicis Groupe’s Starcom Mediavest and built the data-driven agency Hearts & Science to support it. AT&T also consolidated its business under Omnicom when it moved its media account from WPP’s MEC to Hearts… Continue reading »
by Alison Weissbrot // September 19th, 2016 //
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VivaKi’s David Kenny On The Agency Challenge, Creative And Automation

David Kenny is Managing Partner of VivaKi, which combines the media and digital assets of the Publicis Groupe including Starcom, Zenith, Mediavest, Optimedia, Digitas, Razorfish and Denuo. AdExchanger.com:  Everyone is talking about how agencies need to evolve media buying. Every major holding company has announced a media trading desk strategy. What areas of the workflow… Continue reading »
by AdExchanger // February 10th, 2010 //
»
Rocket Fuel-s With $2.85 Million; P Is For Picard And Privacy; Nielsen Reports “Time Spent” Increasing Online

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fuel For The Rocket Rocket Fuel has raised $2.85 million more in cash from “existing investor Mohr Davidow Ventures, with participation from other backers and company executives” according to Joseph Tartakoff of PaidContent. Read more. To view the SEC filing, click here. Display Catching… Continue reading »
by AdExchanger // December 10th, 2009 //
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AOL To Crank Content; The Bundled And Acquisitive Agencies; Addressable TV Inches Closer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
by AdExchanger // December 1st, 2009 //
»
The Holy Grails Of Digital Advertising

You would think that the digital advertising industry has found religion given all the talk about the legendary “Holy Grail” these days. Enormous change is occurring all at once creating opportunity across the board for publishers, advertisers, ad tech companies, data providers and even the occasional blogger. As a result, the quest is “in-process” as… Continue reading »
by AdExchanger // October 13th, 2009 //
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On The DoubleClick Ad Exchange: Kurt Unkel, VivaKi

Kurt Unkel is Senior Vice President of Publicis’ VivaKi Nerve Center. KU: I think volume of impressions and the real-time api of Google’s new exchange are the biggest benefits, as these address the scalability and operational challenges of the original Ad Exchange. These new benefits combined with the quality of participants and simplified billing, key… Continue reading »
by AdExchanger // September 21st, 2009 //
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