industry preview

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Attention Capital executive partner Lisa Gersh will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Lisa Gersh knows a good brand investment when she sees one. Before joining new media venture group Attention Capital as an executive partner over the summer, Gersh spent most of her career in key […]

“We’re privacy-centric,” said every marketer ever. But what was once a reflexive statement must now be backed by substance. Despite excitement about harnessing data to send the right message to the right person at the right etc., marketers must now wrestle with whether they should simply because they can. One of the major themes at […]

Marketers have a lot to contend with in 2019. Heads are spinning with thoughts of consumer-driven privacy concerns, different regulations in different regions, Apple blocking third-party tracking on Safari and how to buy TV in a world of digital delivery. At AdExchanger’s Industry Preview conference Thursday, Google’s vice president of ad platforms Sean Downey considered […]

Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat at AdExchanger’s Industry Preview on Thursday. “Maybe they’ll offer a lower-cost version of their service [or a different model],” she said, “but if they’re spending that much money [on content], they will look for ways […]

Within the context of Publicis Groupe’s broader restructure, Publicis Media was born to simplify the group’s media offering while leveraging a more modern definition of scale. “Although it’s become so much more complex, media has always been about scale and insight,” said Steve King, CEO of Publicis Media. “We weren’t leveraging that scale effectively.” Publicis […]

With Time Warner on board or not, AT&T is pushing forward with its vision for the next potential addressable ad platform giant. CMOs or holding company agencies might pour money into Google and Facebook, but “they’re nervous about the content they’ve produced living in environments they can’t control,” said Brian Lesser, AT&T’s CEO of advertising […]

When Facebook said it would change its news feed algorithm to prioritize users’ families’ and friends’ posts, advertisers worried it would also affect how paid placements are bought and sold. Would this reduce the amount of available inventory? Would it drive up costs? Facebook’s VP of global marketing solutions, Carolyn Everson, sought to assuage the […]

Dan Salmon will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. As 2018 kicks off, markets are wary of ad-driven stocks – unless your name is Alphabet, Facebook or Amazon. But there remains immense value in companies enabling addressable audiences, according to Dan Salmon, equity research analyst for […]

Holding company trading desks this year are putting the focus on data and the ability to identify a customer across screens and platforms. That focus made owning data mission critical, and it’s shifted the focus away from programmatic as a silo and toward data management and activation across the board. As a result, “trading desk” […]