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»Matt Sweeney

COVID-19 Will Forever Reshape The Upfront

  Is COVID-19 the beginning of the end for upfronts? Buyers and sellers have long questioned the necessity of flashy presentations, especially as the broadcast TV business declines. Disney chairman Bob Iger recently predicted an end to the antiquated upfront process altogether as a result of the economic crisis. Ad buyers have been pushing to... Continue reading »
by Alison Weissbrot // April 28th, 2020 //
»
Trading Desks Are Building (And Buying) Their Way To A Persistent Identifier

Holding company trading desks this year are putting the focus on data and the ability to identify a customer across screens and platforms. That focus made owning data mission critical, and it’s shifted the focus away from programmatic as a silo and toward data management and activation across the board. As a result, “trading desk”... Continue reading »
by Alison Weissbrot // January 20th, 2017 //
»
 

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