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»Matt Sweeney

Trading Desks Are Building (And Buying) Their Way To A Persistent Identifier

Holding company trading desks this year are putting the focus on data and the ability to identify a customer across screens and platforms. That focus made owning data mission critical, and it’s shifted the focus away from programmatic as a silo and toward data management and activation across the board. As a result, “trading desk”... Continue reading »
by Alison Weissbrot // January 20th, 2017 //
»

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