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»industry preview 2018

Publicis’ Steve King On Trust, Transparency And Transformation In A Post-ANA-Report World

Within the context of Publicis Groupe’s broader restructure, Publicis Media was born to simplify the group’s media offering while leveraging a more modern definition of scale. “Although it’s become so much more complex, media has always been about scale and insight,” said Steve King, CEO of Publicis Media. “We weren’t leveraging that scale effectively.” Publicis... Continue reading »
by Alison Weissbrot // January 22nd, 2018 //
»
IPG At Industry Preview: It’s Not Just About Providing Value, It’s About Proving It

IPG purges its media plans of any ad tech companies that fail to provide value. “We’ve been talking to all of the ad tech companies we work with to make sure we’re optimizing for the effectiveness of media – and, frankly, if they can’t do that, we look for providers that can,” Michael Roth, chairman and... Continue reading »
by Allison Schiff // January 17th, 2018 //
»
GDPR Will Be A Day Of Reckoning – But It’s Far From The End Of Days

Forrester principal analyst Fatemeh Khatibloo will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018 at the Grand Hyatt New York. If marketers and publishers don’t know how many third-party tags lurk on their sites, Europe’s General Data Protection Regulation (GDPR), which takes effect in May, will change that. “A client will tell... Continue reading »
by Allison Schiff // January 4th, 2018 //
»

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