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»ITP

Apple's Lower Commission Won't Offset the Larger Damage It's Doing to Publishers via IDFA Changes

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Ionut Ciobotaru, Chief Product Officer at Verve Group. With the loss of IDFA and the resulting limitations on audience targeting, all signs point to a significant hit for app ad revenues. Developers can expect... Continue reading »
by AdExchanger // March 17th, 2021 //
»
Amazon Turns Up The Volume On TV Ads; How Apple ITP Shuts Down Tracking

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing With Fire Amazon is “throwing a whole kitchen sink” of inventory at advertisers across Fire TV and its video ad services, according to a sales deck obtained by Digiday. Big picture: Amazon is pitching OTT audiences at scale, which advertisers desperately need. Fire... Continue reading »
by AdExchanger // January 24th, 2020 //
»
The Top 10 AdExchanger Stories Of 2019

Whenever Google moves, people pay attention. Half of the 10 most-trafficked AdExchanger stories in 2019  feature Google, showing how any change Google makes ripples across the industry. Readers were also intrigued by stories of great success and … the opposite. On the former end of the spectrum was an examination of The Trade Desk’s massive... Continue reading »
by Sarah Sluis // December 23rd, 2019 //
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Apple Tightens ITP Screws; More CMOs On The Go

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Safari’s Google Assist Apple cranked up its Intelligent Tracking Prevention (ITP) controls yet again, this time in ways that make it harder to classify users based on web content and site data. Read the WebKit blog post about the updates. All cross-site tracking requests... Continue reading »
by AdExchanger // December 12th, 2019 //
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US Programmatic To Hit $80B Next Year; New Headaches For TV Ad Buyers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Billions Programmatic advertising in the United States will account for about 84% of digital display in 2019, according to eMarketer. (EMarketer’s definition of digital display includes native ads, social network ads and advertising that shows up on pretty much any internet-connected device). “Over... Continue reading »
by AdExchanger // November 26th, 2019 //
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Fallout From Apple ITP Is Severe – And 7 Other Takeaways From Google Exec Sean Downey At Industry Preview

Marketers have a lot to contend with in 2019. Heads are spinning with thoughts of consumer-driven privacy concerns, different regulations in different regions, Apple blocking third-party tracking on Safari and how to buy TV in a world of digital delivery. At AdExchanger’s Industry Preview conference Thursday, Google’s vice president of ad platforms Sean Downey considered... Continue reading »
by Ryan Joe // January 25th, 2019 //
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Criteo Revenue Drops As It Invests In Business Transformation

Criteo brought in $529 million in the past quarter, a 6% drop from the same period last year, the company disclosed in its Q3 earnings report Wednesday. The revenue drop is in line with Criteo’s previous forecast as it transitions from its traditional retargeting business to becoming a self-serve mobile platform. “We’ve been upfront about... Continue reading »
by James Hercher // October 31st, 2018 //
»
Criteo Revenue And Shares Are Up, But GDPR And ITP Still Loom Large

Criteo stock shot up Wednesday morning after the French advertising technology company reported revenues of $674 million in the final quarter of 2017, a 19% gain from the same period the year before, and a 27% jump in gross profits for the year. The Q4 revenue numbers came in at the top end of Criteo’s... Continue reading »
by James Hercher // February 14th, 2018 //
»
Why Criteo Is Battling Fierce Headwinds In 2018

Criteo has always been something of an ad tech enigma. That French retargeting virtuoso, the golden child of Wall St. as the markets soured on advertising technology. But nothing gold can stay. And now Criteo has its work cut out to convince investors that the company can grow in the face of browser anti-tracking updates, namely... Continue reading »
by James Hercher // February 5th, 2018 //
»
Criteo Stock Hit Hard, As Apple iOS Update Limits Its Ability To Track Safari Users

Criteo’s stock plummeted nearly 27% midday Thursday, as the ad tech company revised its Q4 business outlook in the wake of Apple’s latest iOS browser update. Apple’s Intelligent Tracking Prevention (ITP) feature, designed to limit ad tracking on Safari browsers by crippling third-party cookies, will create more kinks for ad tech giant Criteo than it... Continue reading »
by Kelly Liyakasa // December 14th, 2017 //
»
 

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