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»BMO Capital Markets

BMO's Dan Salmon Reviews Ad Investment Trends For 2018

Dan Salmon will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. As 2018 kicks off, markets are wary of ad-driven stocks – unless your name is Alphabet, Facebook or Amazon. But there remains immense value in companies enabling addressable audiences, according to Dan Salmon, equity research analyst for... Continue reading »
by James Hercher // January 8th, 2018 //
»
BMO Capital Markets: Amazon's 2017 Ad Revenue Could Top $3.5B

Amazon's ad revenue may be way higher than previously thought. Like, three and a half times higher. According to new analysis from Dan Salmon, managing director for media and Internet equity research at BMO Capital Markets, the company could generate $3.5 billion in ad revenue in 2017. And he expects that figure to grow 63%... Continue reading »
by Kelly Liyakasa // April 28th, 2017 //
»
Rounding Up The Industry Coverage Of Google's Brand Safety Fiasco

By now, Google’s brand safety issue has been covered across a broad spectrum of media outlets, ranging from The Washington Post to Recode to (naturally) AdExchanger. Below we bring you the latest in the fast-moving story. Back Story. In February and March, The Times of London described how advertisers found their brands placed next to... Continue reading »
by Alison Weissbrot // March 27th, 2017 //
»
ZenithOptimedia: 2014 A 'Banner' Year Thanks To RTB, Display Will Eclipse Search By 2016

With the rise of video and native ad formats, traditional display ads don't get a lot of love in media buyer circles. But they do get plenty of money, as a new ZenithOptimedia forecast makes clear. Spending on standard display ads (i.e. desktop banners) will rise 16% in 2014, "boosted by the revolution in programmatic... Continue reading »
by Zach Rodgers // April 7th, 2014 //
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BMO Capital Analyst Salmon Sees Momentum For Data And Technology Automating Marketing - And The Enterprise

Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. Salmon recently discussed with AdExchanger.com his latest analysis of the marketing ecosystem in a research piece titled, "The Race For The Digital Marketing Hub: Version 1.2." Download it (PDF). AdExchanger.com: From your analyst point-of-view, what's the biggest surprise... Continue reading »
by AdExchanger // June 2nd, 2011 //
»

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