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»Hillary Clinton

Facebook Takes Unusual Step Of Releasing CPMs Paid By Clinton And Trump

Did Facebook’s algorithm force the Clinton campaign to pay more for ads than the Trump outfit during the 2016 US presidential election? That’s fake news, said Facebook, which provided a rare public statement on the dynamics of its ads auction on Tuesday after claims of discriminatory pricing. Senior Facebook exec Andrew Bosworth disclosed on Twitter... Continue reading »
by Allison Schiff // February 27th, 2018 //
»
Democrats Have High Expectations For 2016 As Their Tech And Data Advantage Widens

The last two presidential elections were decided in part by the Democrats’ superior tech and data infrastructure. While the Republicans have since invested in bolstering their own expertise, the Dems believe they still have the upper hand. “Republicans who see our tools still say our solutions are much better than what they have on their... Continue reading »
by James Hercher // June 14th, 2016 //
»
Three Things To Look Out For This Political Season

It's been an odd presidential campaign, and this oddness has extended to the realm of political advertising. Here are three things to look out for as the primary season gives way to the general election. Is there enough TV inventory? There’s just too much money to push down the throat of linear TV, and it’s... Continue reading »
by James Hercher // April 26th, 2016 //
»
 

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