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»Presidential Election

EU Hits Amazon With Antitrust Charges; Holdcos Capitalize On Ecommerce Boom

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Shade Add to cart: antitrust lawsuit. EU regulators filed antitrust charges on Tuesday against Amazon, accusing the ecommerce giant of using its access to data to gain an unfair advantage over the merchants on its platform, the AP reports. The news comes just... Continue reading »

by AdExchanger // November 11th, 2020 //
»
What Will The Result Could Mean For Media; Brands Need Stimulus

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Election Forecasting The absolute biggest question on everyone’s mind during the lead-up to the 2020 presidential election: How will media change? OK, maybe not the biggest. Regardless of who wins, expect regulatory consequences, Lucinda Southern writes as part of an Adweek staff roundup predicting... Continue reading »

by AdExchanger // November 6th, 2020 //
»
Well After Trump Campaign Discouraged Voting In 2016, Facebook Still Struggles To Curb Discriminatory Targeting

An investigative report from the UK’s Channel Four News team on Monday accused the 2016 Trump election campaign of actively trying to suppress the Black vote. The expose claims that Trump’s digital team targeted negative ads about Hillary Clinton at 3.5 million Black American voters in battleground states with the hope that they wouldn’t show... Continue reading »

by Allison Schiff // September 29th, 2020 //
»
LinkedIn's Revenue Surges; Comcast's Peacock Hopes To

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Good Job LinkedIn is growing like gangbusters. The Microsoft-owned job platform saw “record levels of engagement” this quarter, CEO Satya Nadella told investors during the company’s earnings call this week. Read the transcript. Microsoft reported a 25% YoY revenue increase for LinkedIn, but didn’t... Continue reading »

by AdExchanger // October 25th, 2019 //
»
Political Advertisers Have Discovered A Way Around Election Day Laws Thanks To Smartphones

It’s illegal to display political ads or messages, solicit supporters, hand out campaign paraphernalia or try to affect voters’ preferences in almost any way once they’re within a roughly 100-foot radius of a polling location. But sophisticated location-based mobile advertising has exposed a loophole in those laws, wherein campaigns target mobile ads to people while... Continue reading »

by James Hercher // November 8th, 2016 //
»
How Donald Trump The Politician Affects Trump The Business

Is it the politics, or are gold-plated faucets not as desirable as they used to be? While Trump’s brand and marketability have boosted his presidential run, a collection of data points – including geolocation data tracking foot traffic to his hotel establishments – suggests the campaign has hurt his business. His companies have experienced some... Continue reading »

by James Hercher // August 16th, 2016 //
»
Trump Beat His Data-Savvy Rivals, But They Can Still Punch Back

While Ted Cruz’s suspended campaign committee endures to manage assets like fundraiser lists and voter profiles, it has no intention of contributing anything but the bare minimum of its valuable data to the RNC and its voter-file vendor, the Data Trust, said sources with knowledge of the Cruz committee’s plans. The Cruz committee is not... Continue reading »

by James Hercher // August 2nd, 2016 //
»
With Money Or Without, Republicans Are Struggling To Find Their Voters (And Inventory)

As the primary period comes to a close, Republican uncertainty – not just for presidential candidates, but in races up and down the ballot – remains a prevailing force in political advertising. “What’s still not clear, and it has actually become a little more confusing, is the question of how much Trump will spend,” said... Continue reading »

by James Hercher // June 28th, 2016 //
»
Democrats Have High Expectations For 2016 As Their Tech And Data Advantage Widens

The last two presidential elections were decided in part by the Democrats’ superior tech and data infrastructure. While the Republicans have since invested in bolstering their own expertise, the Dems believe they still have the upper hand. “Republicans who see our tools still say our solutions are much better than what they have on their... Continue reading »

by James Hercher // June 14th, 2016 //
»
Trump's Intuitive Politics Spell Trouble For Republican Data Ops

Data figured centrally in Barack Obama’s 2008 and 2012 campaign operations. Hillary Clinton is running a similar playbook. Mitt Romney and Ted Cruz both leaned heavily on technology-enabled voter analysis. But Donald Trump isn’t interested in the data-gathering infrastructure many see as a necessary piece of modern presidential campaigning. "I've always felt it was overrated,"... Continue reading »

by James Hercher // June 1st, 2016 //
»
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