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»Political Tech

Political Media Struggles To Capitalize On Its Trump Bump

While political news drives traffic and engagement, many DC-focused publishers are taking a hit as ad budgets fail to materialize. “There’s a real seasonal cycle for political advertising,” said Jordan Lieberman, politics and public affairs lead at the ad targeting firm Audience Partners. “But the legislative calendar is so messed up, it’s not leaving time for... Continue reading »

by James Hercher // June 6th, 2017 //
»
Audience Buying Moves Down-Ballot

Democrat Karen Jacobs isn’t running any TV ads while campaigning for a state House seat in Texas. Even cheaper regional and local broadcast inventory is expensive because her squiggly district northeast of Dallas – known as one of the nation’s most gerrymandered – must hit multiple markets. The district skews heavily Republican so any TV spending would... Continue reading »

by James Hercher // October 11th, 2016 //
»
Political Tech Firms Eye Commercial Market In Pursuit Of Stable Budgets

A growing number of political ad tech and data analytics companies are pitching their services to brands and agencies. It’s been a challenging election cycle for political technology firms, which have been fending off agnostic companies that see tech as fundamentally more important than partisan affiliation. These newcomers have successfully pried open budgets that were... Continue reading »

by James Hercher // September 27th, 2016 //
»
With Money Or Without, Republicans Are Struggling To Find Their Voters (And Inventory)

As the primary period comes to a close, Republican uncertainty – not just for presidential candidates, but in races up and down the ballot – remains a prevailing force in political advertising. “What’s still not clear, and it has actually become a little more confusing, is the question of how much Trump will spend,” said... Continue reading »

by James Hercher // June 28th, 2016 //
»
Democrats Have High Expectations For 2016 As Their Tech And Data Advantage Widens

The last two presidential elections were decided in part by the Democrats’ superior tech and data infrastructure. While the Republicans have since invested in bolstering their own expertise, the Dems believe they still have the upper hand. “Republicans who see our tools still say our solutions are much better than what they have on their... Continue reading »

by James Hercher // June 14th, 2016 //
»
What Becomes Of A Campaign's Data Assets When A Presidential Run Is Suspended?

Have you ever wondered why presidential candidates only “suspend” their campaigns, even when they’re dropping out? It isn’t pride, it’s just good business. When the candidate is gone, the campaign’s valuable tech and data assets remain. Gov. Scott Walker’s campaign, for instance, ended suddenly and in considerable debt, which it helped pay down by selling or renting its proprietary data. Mark... Continue reading »

by James Hercher // March 1st, 2016 //
»
 

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