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»Deep Root Analytics

This Year’s Hotness: Finding And Monetizing Pissed Off Voters

Every year, voter-targeting firms sell audience segments based on trending issues. “We look into our crystal ball and think about what’s going to be big come November,” said Andrew Drechsler, CRO at the liberal data firm HaystaqDNA. And this year, everybody’s crystal ball is showing the same thing: voters who are willing to split or... Continue reading »

by James Hercher // September 13th, 2016 //
»
Three Things To Look Out For This Political Season

It's been an odd presidential campaign, and this oddness has extended to the realm of political advertising. Here are three things to look out for as the primary season gives way to the general election. Is there enough TV inventory? There’s just too much money to push down the throat of linear TV, and it’s... Continue reading »

by James Hercher // April 26th, 2016 //
»
 

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