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»MikMak

The Tool Brands Are Using To Get Directly Into An Online Retailer’s Cart

Although Amazon, Walmart and Target know which brands are sending them fruitful traffic, the brands themselves are often in the dark. Some of the top-spending brands don’t have meaningful dot-com sales of their own, and even when they direct traffic to retailers with an affiliate link, people don’t always convert immediately or on the same... Continue reading »

by James Hercher // February 26th, 2020 //
»
Podcast: Everything Is Shoppable

This week on the podcast, entrepreneur Rachel Tipograph describes her startup MikMak and her vision for a future where every media format is commerce-enabled. The company provides universal product detail pages that brands can embed in any content environment and that integrate with pretty much every retailer out there. A person can swipe or tap... Continue reading »

by Zach Rodgers // March 26th, 2019 //
»
 

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