TV measurement

The goal of the TV joint industry committee (JIC) is pretty clear. But another debate is surfacing in the space: Is the JIC really a JIC?

The TV industry is on the path toward better measurement – but buyers are still lacking basic standards. The industry needs to get its act together if it plans to transact on new video currencies at the upfronts this year, says Kelly Metz, managing director of advanced TV activation at Omnicom Media Group.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Palm Readers Panera is an early adopter of a palm-scanning biometric data collection product created by Amazon that allows customers to “sign in” with their palms. Doing so links their purchases to Panera’s loyalty program so they can collect rewards. Privacy advocates have […]

Paramount, which is part of a new joint industry committee set on creating TV currency standards, held a conference to share a pulse check on TV currency and the JIC’s progress.

Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year.

Now that short-form video giant YouTube is entering the TV measurement debacle, fresh debate is afoot.

Television advertising has the reputation of mainly being a vehicle for branding. But that’s a misconception, says Arjun Kapur, managing partner and founder of Comcast’s Forecast Labs.

Innovid confirmed plans to lay off 10% of its global staff this year. But considering the external pressures, the numbers it reported for Q4 could’ve been worse.

Identity. Measurement. Clean rooms. Privacy. Each of these topics got plenty of airtime at our Industry Preview in New York City.

Privacy and measurement were overarching themes of CES. Not to say that the two don’t overlap.