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NBCU one23

CTV Roundup

TV Measurement Can’t Happen Without Interoperability

BY Alyssa Boyle// February 10th, 2023

Identity. Measurement. Clean rooms. Privacy. Each of these topics got plenty of airtime at our Industry Preview in New York City.
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TV measurement

One23: NBCUniversal Highlights Measurement, Data And (Maybe) Playing Nice

BY Alyssa Boyle// February 9th, 2023

This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference. Why? One word: measurement.
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