WBD Gears Up For The Upfronts With VideoAmp And Comscore
Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year.
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OPINION: On TV & VideoTremor International On Aggregating More TV Data And Continuing The ‘End-To-End Platform’ Trend
Ad tech companies are partnering up left and right to aggregate as much TV data as possible. But for media buyers, TV inventory also needs to be alike and accessible across channels – which is possible through an end-to-end platform, said Jessica La Rosa, VP of partnerships and data at Tremor International.
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How Set-Top Box Data Is Changing TV Buying
Deterministic data from set-top boxes is changing how linear TV is bought and valued. Like the Nielsen ratings panel, set-top box data connects to a physical address and household. But unlike Nielsen’s 40,000 families – which provide a “truth set” for TV viewership – set-top boxes reach millions of households, allowing marketers to overlay […]