Considering Apple’s user-centric ethos, there’s a slim chance the watch’s tiny screen will ever be host to advertising in the traditional sense. It’s a move that would be “antithetical to the whole way that Apple works,” said Mark Yackanich, CEO of ad company Genesis Media. “The question to ask ourselves is not a media-specific question, […]
From a certain point of view, it’s surprising car-shopping site Edmunds.com took the plunge into programmatic selling at all. During the annual upfronts, much of its inventory sells out, including homepage placements, sponsorships, key sections and so-called “conquest” opportunities. Car manufacturers and dealerships prize the inventory because more than half of those browsing the site end […]
Rocket Fuel closed on its acquisition of [x+1] Friday, transforming itself from what was primarily an ad network company into a credible platform play focused on the software-as-a-service opportunity in programmatic marketing. The new Rocket Fuel has far more of the attributes of a “programmatic marketing platform” than the old one, providing clients with the […]
Each day, 7 million fans tune in to YouTube to see bubbly video blogger Bethany Mota make breakfast or braid her hair. The breakout video star draws tweens eager for a taste of Mota’s fashion and beauty must-haves, averaging 100 million minutes of video watched per month. She’s equally attractive to brand advertisers, clinching campaigns […]
Apple is laying down the law for app developers through a set of new rules, which are slated to take effect in conjunction with its long-awaited iPhone release on Monday. Apple’s alterations restrict developers’ access to data from HealthKit, its factory-installed fitness monitoring app, and third-party app extensions. The new stipulations will likely apply to the next-generation […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. I am thrilled to announce that AdExchanger Research’s report, “Define PII Today to Prepare for the Privacy Demands of the Future,” is available for purchase on our site, as of Wednesday. […]
Coming from the agency world three years ago, Alexa Christon brought creative rather than media experience to her evolving role at GE, where she is now head of media innovation. And, with responsibility for GE’s US media today and an eye toward what her mega-corporation can produce globally, she’s helping to push the envelope of more […]
If cross-device tracking is a room, then Facebook and Google are the elephants – except Google is the only elephant that isn’t talking. Facebook hasn’t been shy about its cross-device intentions. At the time of the Atlas acquisition in 2013, its ads product director, Gokul Rajaram, noted that Facebook’s goal is to “be able to measure […]
It wouldn’t be the first summer weekend French agency holding company Publicis Groupe sent shock waves through the advertising ecosystem. Close to the anniversary of the infamous ad merger of equals that never quite materialized as Publicis Omnicom Group (POG), French pub Boursier reported on a rumor the holding company could be close to extending […]
Despite having close to a half million Instagram followers, upscale retailer Nordstrom knows that “likes” and “follows” are great for growing community and measuring engagement or affinity, but these actions don’t necessarily translate into hard business metrics. Retailers want to know if that showroom-grade snapshot on social actually sold a tube of lipstick. “What we’ve primarily […]
